Why K-Beauty and J-Beauty Dominate Modern Skincare

K-Beauty and J-Beauty

Over the past two decades, the global beauty industry has undergone a remarkable transformation. Once dominated by Western brands and ideals, the skincare and cosmetics world is now heavily influenced by Asian beauty philosophies—particularly K-Beauty (Korean Beauty) and J-Beauty (Japanese Beauty). These two movements have not only introduced innovative products and routines but have also … Read more